We’re Working on Big Things

Video / DOOH / Digital / Social

Ask: Create awareness of Deloitte’s purpose, and in doing so, elevate brand distinction.

Solution: We developed the platform idea “We’re Working on Big Things.” While most firms highlight what they deliver, Deloitte focused on why – addressing the bigger challenges facing Canadians. The platform helped reframe Deloitte’s work as meaningful, human, and nationally relevant – building pride internally while strengthening public perception.

Results: The campaign strengthened Deloitte’s brand and resonated strongly within the firm.