Insidious 3

Digital / Social / Video / Experiential

Ask: Promote 'Insidious 3', a supernatural horror movie.

Solution: We created the worlds first interactive digital séance: #WeAreInsidious. Users interactively controlled a seance - enabling themselves to become malevolent demons - haunting, spooking and bewildering small town festival attendees.

Results: Generated national buzz, earned social and press coverage, and captured the attention of horror fans with a campaign as unsettling as the film itself. As one attendee put it:
“I can’t tell you how happy I am that it was fake.”