Insidious 3

Digital / Social / Video / Experiential

Challenge: Launch Insidious 3 in a crowded horror landscape – cutting through traditional media noise to reach horror fans with an experience that felt as disturbing and immersive as the film itself.

Solution: Created the world’s first interactive digital séance: #WeAreInsidious. Festival attendees became unwitting participants in a live séance, remotely controlled by online users assuming the role of malevolent spirits – blurring the line between digital interaction and real-world fear, and turning audiences into both performers and amplifiers.

Results: Transformed the film launch into a participatory horror experience that generated national buzz, earned press coverage, and sustained social conversation in the lead-up to release. The campaign reached tens of millions of impressions across digital and social, immersing fans in the tone of the franchise and extending the film’s world beyond the screen.

As one attendee put it:
“I can’t tell you how happy I am that it was fake.”