Intervention

Video / Social / Digital / CRM / Dealer Activation

Challenge: Toronto under-indexed in vehicle registration, with widespread indifference toward Chevrolet. In a transit-first, renter-heavy city, many urban professionals believed they didn’t need a car – creating a barrier to consideration for the Cruze LT.

Solution: We leaned into that mindset with parody intervention-style films, where friends confronted loved ones whose car-free lifestyle had become an everyday inconvenience. The integrated rollout spanned YouTube, social, display, email, and dealer toolkits – driving audiences to book a test drive.

Results: 1.14M+ impressions and a 3%+ CTR (vs sub-0.5% benchmark). 691+ high-value actions and 80+ qualified test drive leads in 3 weeks. Campaign extended due to performance, with dealer feedback linking the work to increased sales.