Keep Your Ride-Or-Die Alive

TV / Radio / Social / Online / Display / OOH

Challenge: Get car enthusiasts to think of eBay Motors when they need parts & accessories.

Solution: We knew that car enthusiasts didn't just want the next best thing; they wanted the car they already have to be the best. We tapped into that mindset with “Keep Your Ride-Or-Die Alive” – an upper-funnel brand campaign that authentically connected with the car community by showcasing the passion, care, and sweat equity enthusiasts pour into their rides.

Results: 20M+ YouTube views in just 12 days, establishing eBay Motors as the go-to destination for parts and accessories.

Directed by: CLIQUA
Agency: JOAN