Fast 50

Brand Identity / Event / Motion / Social / Digital

Challenge: Create a bold, contemporary identity for Deloitte’s Technology Fast 50 – a national program recognizing Canada’s fastest-growing technology companies. The system needed to drive program engagement and event registration while working consistently across live experiences, digital communications, social and sponsor materials.

Solution: We developed “Unlocking Disruption,” positioning Fast 50 companies as the codebreakers of the future – visionary leaders navigating complexity with focus and confidence.

At the centre of the identity was Code Tiles, a custom modular alphanumeric system inspired by encryption and early computing. The tiles could encode messages such as “FAST50,” creating a distinctive visual language that scaled across event environments, signage, motion, social, digital display and participant communications.

Results: The identity gave Technology Fast 50 a more distinctive and cohesive national presence, strengthening recognition across Deloitte’s technology ecosystem while providing a flexible system that could adapt across channels and program touchpoints.