Feel

Print / Digital Display

Challenge: Elevate Häagen-Dazs beyond conventional product messaging and create a more emotional expression of its premium ingredients.

Solution: I developed Feel, a nationwide bilingual campaign built around the idea: “Some ingredients you taste. Others you feel.” Each execution transformed an ingredient into an evocative visual metaphor, connecting the sensory qualities of the product with a deeper emotional experience.

Rollout: The campaign was produced and launched nationally across English- and French-language Canadian markets.

My contribution: I originated the campaign idea, developed its art direction and personally designed the print executions, collaborating with an external photographer to create the final imagery.