Sneakers & Cookies

Social
Ask: Launch a new Sneakers & Cookies scent, and engage with the sneaker-head community in a relevant way.

Solution: We baked a life-size 100% edible, limited edition sneaker made of cookies, and created a spot that spoofed a traditional sneaker-style launch film which dropped on National Cookie Day.

Results: The campaign garnered +254k impressions, +3k engagements, and 90% positive sentiment online.