eBay Motors

Between 2 Rides

Branded Entertainment / YouTube / Social / Visual Identity / Motion

Challenge: eBay Motors needed to authentically insert itself into the auto community and establish its YouTube channel as a must-subscribe destination – without feeling overly branded or forced.

Solution: Created Between 2 Rides, an award-winning episodic YouTube series pitting two similar vehicles – one stock, one heavily modified – against each other to demonstrate the impact of parts and accessories.

Hosted by creators already embedded in automotive culture to ensure credibility, the idea was built to evolve across multiple episodes and seasons. A distinctive visual system extended the platform across long-form video, social and promotional content, with the success of Season 1 leading to an expanded second season.

Results: Established eBay Motors as a credible voice within the enthusiast community. Across two seasons, Between 2 Rides generated 36M+ views. Season 2 alone added 222K new YouTube subscribers, delivered more than 1M hours watched, and lifted brand awareness by 4.6 points – moving eBay Motors from sixth to the category’s most-subscribed auto parts and accessories channel on YouTube.

Directed by Trevor Paperny

Recognition

Shorty Awards, 2024 - YouTube – Winner, Automotive - Gold Honor, Branded Series – Silver Honor
AICP, 2024 - Branded Content – Awards Finalist
One Show, 2023 - Shortlist
Shorty Awards, 2023 - Gold, Silver
YouTube, 2023 - Best Brand as Creator
AICP Post, 2023 - Shortlist
LA Addy, 2023 - Bronze
Little Black Book
Gear Junkie

Season 1 Teaser

YouTube – Season 1 teaser
The launch film introduced the series format, host and featured creators while positioning eBay Motors as an active participant in automotive culture.

Show Posters

Visual identity – Show posters
A repeatable poster system gave each host and creator their own identity while maintaining a consistent series look across episodes and promotion.

Show Graphics

Visual identity – On-screen graphics
A modular system of animated titles, parts callouts, lower thirds and performance graphics gave the series a distinctive visual language while helping explain each vehicle transformation.

Production Design

Production design – eBay Motors gas station
A custom-built eBay Motors gas-station environment gave the show a recognizable visual motif and a distinctive setting for the climactic stock-versus-modded reveal in each episode.

Social & Creator Content

700+ Campaign & Content Assets

Across both seasons, more than 700 assets were created across YouTube, eBay.com and the @ebaymotors social channels. Reels, Stories, episode cutdowns and image carousels sustained interest between releases and drove audiences back to the long-form series. The examples shown here are from Season 1.