eBay Motors
Between 2 Rides
Social / Online / Display / Print
Challenge: eBay Motors needed to authentically insert itself into the auto community and establish its YouTube channel as a must-subscribe destination – without feeling overly branded or forced.
Solution: Created Between 2 Rides, an award-winning episodic YouTube series pitting two similar vehicles – one stock, one heavily modified – against each other to demonstrate the impact of parts and accessories. Hosted by creators already embedded in auto culture to ensure credibility. The success of Season 1 led to a second season.
Results: Established eBay Motors as a credible voice within the enthusiast community. 36M views and ~135K new subscribers, turning the channel into a key destination for auto content and ongoing community engagement.
Directed by Trevor Paperny
Recognition
Shorty Awards, 2024 - Youtube – Winner, Automotive - Gold Honor, Branded Series – Silver Honor
AICP, 2024 - Branded Content – Awards Finalist
One Show, 2023 - Shortlist
Shorty Awards, 2023 - Gold, Silver
YouTube, 2023 - Best Brand as Creator
AICP Post, 2023 - Shortlist
LA Addy, 2023 - Bronze
Little Black Book
Gear Junkie
Social
YouTube: ‘Between 2 Rides’ (Season 1 teaser)
YouTube: ‘Between 2 Rides’ (Season 2 teaser)
Instagram: For both seasons, we created a series of video and image carousel posts for the @ebaymotors page to compliment episode cutdowns that ran as Reels and Stories.
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