Unilever / Walmart
Find Your Happy Place
Video / Social / Digital / E-commerce
Challenge: Launch a new Walmart-exclusive bath and body brand that could bring the emotional appeal of specialty self-care to a broad, price-conscious audience.
Solution: As Associate Creative Director within Unilever’s U-Studio, I helped lead the digital launch campaign, translating consumer-inspired “happy places” into cinematic, mood-led content across video, social and e-commerce. Each execution connected a product to the feeling it promised, helping turn everyday bath and body products into accessible self-care rituals.
Results: Within its first 11 months, the brand generated $27M in retail sales and achieved 3.3% household penetration.
Recognition
2021 ARF David Ogilvy Awards
Silver – Best New or Emerging Brand
Video
Mood-Led Product Stories
A series of short films paired individual products with the emotional escape each promised – transforming everyday bath and body routines into sensory moments of self-care.
Video Sequence
Selected frames show how each film moved from an everyday self-care ritual into the imagined “happy place” behind the product.
E-commerce – From Inspiration to Purchase
Full E-commerce Experience
The Walmart landing page carried the campaign’s emotional territories into a shoppable experience – connecting each “happy place” directly to its corresponding product collection.
Social – Mood-Led Launch Content
Static and animated social content translated the campaign’s mood-led visual language into concise launch assets designed for discovery and product consideration.
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