Push The Limits

Print / Social / Online / Display / DOOH / Event

Ask: Build a bold, unified brand presence for eBay Motors at SEMA – one of the largest and most influential auto shows in the U.S. Reach both sides of the marketplace: buyers and sellers.

Strategy: Sellers don’t want limits on their business. Buyers don’t want limits on their builds. We built on this shared mindset to create a unifying idea: Push the Limits.

Solution: We brought Push the Limits to life across the full SEMA experience – from booth design and content at the indoor seller showcase, to signage, and large-scale DOOH brand moments around Las Vegas.

• For sellers: Messaging focused on scaling their business with eBay Motors.

• For buyers: We spotlighted the millions of parts and accessories available to fuel their next build.

Results:

• Standout presence at one of the industry's biggest events

• High engagement across both buyer and seller audiences

• Reinforced eBay Motors as a key player in the custom and performance car space